You need a partial rebuild. Consult your web dev team to improve your weak categories.

Here are a few suggestions to help you fix your weakest areas:

You need to fine tune your website. Focus on low scoring categories.

Here are a few suggestions for any category that scores lower than a 4:

You’re looking pretty good! If you scored less than 25, select your lowest scoring category and make incremental improvements.

Here are a few suggestions to help you fix your weakest areas:

Functionality Items to Fix

• Get with your hosting company and ask about the security systems they have in place.
• Check your sites page speed and resolve any issues that are slowing down your website.
• Run a broken link checker and fix any broken links.

Ease of Management Items to Fix

• Consider changing to a Content Management System (CMS) like WordPress.
• Contact your website company for additional training.
• Find website training videos on YouTube.

Ideas to Improve Your Website Design

• Find a good website designer to work with and show him/her examples of websites that you like.
• Ask for input from your designer. An experienced designer can offer invaluable information to improve your website.
• Be sure that your new design looks great on various device sizes. i.e. laptops, tablet, and phones.

Ideas to Improve Your Website's Performance

• Contact a reputable SEO company and commit to continual SEO improvement.
• Monitor your website Analytics and look for page bounces and other red flags.
• Test your website forms for simplicity. If you confuse, you lose.

Ideas to Improve Your Website User's Experience

• Don't have too many links on your main menu.
• Use imagery in the menu when possible.
• Make sure your website users can find what they are looking for with two or three clicks.